Love yourself - curls included

Valentine’s Day has a way of making everything about who’s loving you, what you’re getting, and whether you’ve booked dinner. It shines a spotlight outward. But the relationship I keep thinking about lately is the one you have with yourself.

Whether you’re single, married, healing, thriving, or somewhere in the messy middle, you are the only person you’re guaranteed to spend the rest of your life with. That’s not a sentimental line; it’s simply reality. And if we’re honest, we’ve spent years asking “where’s the love?” while forgetting to direct any inward.

We’ve waited for approval. We’ve second-guessed our instincts. At times, we’ve accepted behaviour under the premise that “this is just what love looks like.” We’ve shaped ourselves into versions that felt more acceptable, more polished, more “appropriate.” When it comes to our hair, we’ve quite literally forced it into submission because somewhere along the way we were told sleek was superior.

I stopped straightening my hair years ago, and I still remember how exposed it felt at first. Not because it looked bad - but because it looked like a version of myself I wasn’t used to loving. I had spent so long trying to refine it into something more polished that I hadn’t realised I’d also been distancing myself from what was naturally mine.  Sometimes growth isn’t about becoming someone new. It’s about learning to love the version of you that was there all along.

Self love isn’t about perfection. It isn’t about presenting a flawless exterior. It’s about acceptance and growth. It’s about looking at what you naturally have - your texture, your volume, your individuality and deciding it isn’t something to fight. When you choose to work with your hair instead of against it, something shifts. It’s not just about better definition or less frizz; it’s about allowing yourself to exist as you are and then nurturing that version of you into its best expression.

Curls aren’t a one-stop destination; they’re a journey. They change with the seasons, with stress, with the quiet evolutions of life. Learning them, caring for them, and supporting them is rarely instant. It asks for patience and presence and in many ways, that process mirrors something much bigger. We don’t grow into ourselves by erasing what’s natural or pretending it isn’t there. We grow by understanding it, strengthening it, and learning to love it without apology.  

So instead of asking who loves you, perhaps the better question is whether you are loving yourself?  Not in a superficial way, but in a way that respects who you are at your core and who you are becoming. That might look different for everyone. For some, it may be building the confidence to approach someone you’ve been making eyes at. For others, it may be holding a boundary where you’ve been allowing less than you deserve. And sometimes, it may be as simple and as meaningful as investing in your curls, letting them marinate in a treatment, and being intentional with your routine rather than rushing through it.

The way you treat yourself sets the tone for everything else in your life. Your curls are often just the visible reminder of that.

Happy Valentine’s Day -may the love you’re looking for begin with you.

With love,
Nic
Co-Founder & Formulator
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