Curltrepreneurs at heart
Proudly NZ owned
Real results, real reviews
Science backed curl care
Trusted by curl experts
I’ve tried so many curly hair products over the years, but these are truly next level. From the very first use, my curls came alive - defined, bouncy, and full of life. The texture is light yet nourishing, so it hydrates without weighing hair down. My natural curl pattern has never been so springy and frizz-free. It’s like my hair has finally reached its full curly potential. I’ve had so many compliments since I started using these, and I’m never going back to anything else.
Stephanie, Gisborne
I’ve tried so many curly hair products over the years, but these are truly next level. From the very first use, my curls came alive - defined, bouncy, and full of life. The texture is light yet nourishing, so it hydrates without weighing hair down. My natural curl pattern has never been so springy and frizz-free. It’s like my hair has finally reached its full curly potential. I’ve had so many compliments since I started using these, and I’m never going back to anything else.
Stephanie, Gisborne
I’ve tried so many curly hair products over the years, but these are truly next level. From the very first use, my curls came alive - defined, bouncy, and full of life. The texture is light yet nourishing, so it hydrates without weighing hair down. My natural curl pattern has never been so springy and frizz-free. It’s like my hair has finally reached its full curly potential. I’ve had so many compliments since I started using these, and I’m never going back to anything else.
Stephanie, Gisborne
I’ve tried so many curly hair products over the years, but these are truly next level. From the very first use, my curls came alive - defined, bouncy, and full of life. The texture is light yet nourishing, so it hydrates without weighing hair down. My natural curl pattern has never been so springy and frizz-free. It’s like my hair has finally reached its full curly potential. I’ve had so many compliments since I started using these, and I’m never going back to anything else.
Stephanie, Gisborne
I’ve tried so many curly hair products over the years, but these are truly next level. From the very first use, my curls came alive - defined, bouncy, and full of life. The texture is light yet nourishing, so it hydrates without weighing hair down. My natural curl pattern has never been so springy and frizz-free. It’s like my hair has finally reached its full curly potential. I’ve had so many compliments since I started using these, and I’m never going back to anything else.
Stephanie, Gisborne
OUR STORY
After multiple attempts with professional chemists who struggled to nail the brief, Nic re-trained to gain a qualification as a cosmetic formulator—allowing us to develop products that truly deliver...
OUR BLOG: Beyond the Bottle
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SURFACTANT CHEMISTRY: To Shampoo or Not to Sham...
Discover how modern surfactant chemistry makes shampoo curl-friendly, when co-wash shines, and how to pick the right cleanser for healthy, bouncy hair.
SURFACTANT CHEMISTRY: To Shampoo or Not to Sham...
Discover how modern surfactant chemistry makes shampoo curl-friendly, when co-wash shines, and how to pick the right cleanser for healthy, bouncy hair.
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New Bottles, Same CABELA Magic: Here’s What’s H...
Exciting changes are underway at Cabela! Find out more about our packaging update and how we’re working to give you the best packaging experience possible. Plus, enjoy a special thank...
New Bottles, Same CABELA Magic: Here’s What’s H...
Exciting changes are underway at Cabela! Find out more about our packaging update and how we’re working to give you the best packaging experience possible. Plus, enjoy a special thank...
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THEY'RE WATCHING US, WHY LOVING OUR CURLS MATTERS
This Mother’s Day, we’re reflecting on the power of embracing our curls — not just for ourselves, but for the next generation watching. Because how can we ask our kids...
THEY'RE WATCHING US, WHY LOVING OUR CURLS MATTERS
This Mother’s Day, we’re reflecting on the power of embracing our curls — not just for ourselves, but for the next generation watching. Because how can we ask our kids...
