What They Offer
Curly Life is a family-operated curl store that ships Australia wide with a physical boutique store at the Gold Coast. Created for anyone wanting healthier, happier curls. Their focus is simple: education, care, and confidence. Whether you’re starting your curl journey or levelling up your routine, they’re there to guide you with genuine expertise.
Curl Education & Guidance
Curls often go against the “mainstream” approach to hair and that can make figuring out what to do overwhelming. Curly Life offers personalised guidance to help you understand what your curls need, how to nourish them, and how to maintain long-term curl health.
In-Store Support
Step into their boutique and you’ll find a team who truly understands curly hair. From tailored recommendations to curl-care walkthroughs, they’re passionate about helping you get the best from your routine.
Online Store
For those further afield, their online store is supported by a friendly customer care team who love answering questions, helping troubleshoot, and celebrating your results along the way.
About the Founder
Curly Life was founded in 2021 by Sara, a curly girl who turned her own curl journey into a mission to empower others. With a background in business management and international relations - plus further study in hair - she blended practical skill with hands-on curl experience to build a community-focused business centred on support, education, and confidence.
Moving to the Gold Coast marked a fresh start for Sara and her family, and Curly Life quickly evolved into a welcoming space where curlies could finally feel understood. She now leads the business as a Hair & Product Specialist, overseeing development, customer education, and brand direction.
Their Philosophy
Sara’s goal is simple:
“I want to spread empowerment through confidence. When you feel confident in yourself, big things can happen — and embracing your curls can be the first step.”
Family-Run & Sustainable
Curly Life is proudly Australian, operating from their Gold Coast warehouse and supporting fellow Australian businesses wherever possible. Their eco-friendly packaging and family-run structure reflect the values at the heart of their brand.
