Beyond the Bottle

Explore the stories, science, and soul behind Cabela - New Zealand’s curl-care brand redefining beauty for every texture.

Picture of different charge types

May 15, 2025

SURFACTANT CHEMISTRY: To Shampoo or Not to Shampoo...

Discover how modern surfactant chemistry makes shampoo curl-friendly, when co-wash shines, and how to pick the right cleanser for healthy, bouncy hair.

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New Bottles, Same CABELA Magic: Here’s What’s Happening

June 22, 2025

New Bottles, Same CABELA Magic: Here’s What’s Happening

Exciting changes are underway at Cabela! Find out more about our packaging update and how we’re working to give you the best packaging experience possible. Plus, enjoy a special thank you gift!

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THEY'RE WATCHING US, WHY LOVING OUR CURLS MATTERS

May 06, 2025

THEY'RE WATCHING US, WHY LOVING OUR CURLS MATTERS

This Mother’s Day, we’re reflecting on the power of embracing our curls — not just for ourselves, but for the next generation watching. Because how can we ask our kids to love their hair if we’re still learning to love our own? Read on for a heartfelt take on curl care, confidence, and the legacy we’re leaving behind.

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Meg’s Curl Revival: Why I’ll Never Look Back

April 23, 2025

Meg’s Curl Revival: Why I’ll Never Look Back

I’ve been using CABELA for about a year now and am on my third lot of products and just wanted to email my review of it!

I am genuinely in LOVE with these products. I usually buy an expensive hair product and then once I've finished will switch back to my cheaper ones. I had run out of CABELA recently and decided I’d grab some of the Tresseme curl range while I was out shopping. It gave me a horrible dry scalp and curls that didn’t form right at the root.

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Cabela talking about their Inner Circle Loyalty Programme

February 01, 2024

Our Inner Circle Loyalty Programme

Welcome to the Cabela Inner Circle - where every texture is a crown of beauty and confidence!

 

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Low Density Styling Tutorial

October 14, 2022

Low Density Styling Tutorial
@cabela_curls low density curl styling tutorial
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Easy Curly Kids Styling Routine

August 17, 2022

Easy Curly Kids Styling Routine

@cabela_curls easy curly kids routine

 

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