Where Cabela Began
Cabela began with a simple frustration; finding products that truly worked for naturally textured hair.
In Nicola’s household, curls aren’t a trend - they’re a constant. From loose waves to tighter curls, it quickly became clear that most products weren’t designed with textured hair in mind. Ingredients, textures, and formulations often prioritised straight hair, leaving curls unsupported.
In working alongside chemists, it became evident that while formulations were technically sound, they often didn’t reflect the real needs of textured hair. The gap between formulation theory and real-world curl behaviour was hard to ignore.
Because what works on paper doesn’t always work on curls.
Rather than settling, Nicola chose to understand it properly going on to formally study cosmetic science and develop the expertise needed to create something better.
What followed was a deliberate process of formulation, testing, and refinement guided by both scientific understanding and lived experience, and anchored by one clear philosophy: performance over everything.
What started at home evolved into something far greater. As the formulas improved, so did the results - earning the trust of local curl specialists and a growing community of customers.
Today, every Cabela formula reflects that same commitment: thoughtfully developed, results-driven, and designed specifically for the unique structure of curls.
