OUR STORY

Kia ora!

We are Nic and Keren, the Founders behind Cabela.

Since ditching the straighteners in 2017, we’ve been on a journey to embrace our natural curls—but along the way, we discovered a major gap in New Zealand for accessible, luxurious curl care products tailored to textured hair, whether curly, wavy, or coily.

Frustrated by the lack of products that met the diverse needs of the multiple curl patterns in our households', we set out to create our own. After multiple attempts with professional chemists who struggled to nail the brief, Nic re-trained to gain a qualification as a cosmetic formulator—allowing us to develop products that truly deliver.

After more than two years of dedicated research and formulation, Cabela was born—a brand committed to being purposeful, innovative, and celebrating curl individuality.

Proudly formulated and manufactured in New Zealand, our products are designed with a clear intention: to provide effective solutions that enhance the immediate appearance of your curls while promoting their long-term health.

At Cabela, our mission is to inspire and instill confidence in your daily curl care routine, empowering you to embrace and love your natural texture.

Your curl friends,
Nic and Keren xx