New Bottles, Same CABELA Magic: Here’s What’s Happening

Big things are happening over here at CABELA and we wanted to give you the inside scoop!

You know how it is when you're growing fast - sometimes, things get a little... messy. Our purple bottles are officially sold out (good problem to have, right?) and our shiny new shipment has been delayed and won’t arrive until the end of July. So, in the meantime, some of you might receive your goodies in sleek white bottles with a pump. It’s just a temporary change, but don’t worry, the product inside is still the same chef’s kiss goodness.  

We’re all about making things easier for you and your curls! As part of our exciting scale-up to full-scale manufacturing (looking at a full transition by 2026!), we’re exploring new packaging options. And we want YOU to be part of the decision-making process.

You’ve given us some great feedback about our current bottles, particularly when it comes to ease of use. Some of our curly fam have mentioned that squeezing the bottle can sometimes be a bit tricky.    As we wait for our new shipment of bottles to arrive, we’ve decided to test an alternative with a pump.  We're comparing these new pump bottles with our classic disc lids, taking your feedback into account every step of the way.  Please note, that if we end up going with the pump option when we scale up - these won't be the final bottles, we'll have something more chic,  modern and oh so CABELA worthy!

WHAT DOES THIS MEAN FOR YOU?

Mixed Packaging: You might get a different look - don’t freak out. It’s still the same CABELA magic inside.

A Little Thank You: If you get the white bottles, we’ll send you a 20% discount code for your next order. Think of it as our way of saying, “Thanks for sticking with us during the glow-up!”

Feedback:  If you experience our packaging changes we'll be reaching out for feedback over the next wee while.  Feel free to reach out to us at any point though - we're all ears!

WHAT'S NEXT?

If you’ve tried both packaging types, we’d love your opinion! Watch out for an email in a few months - your feedback will help us make the best decision for our launch (part deux).  

LOOKING BACK, MOVING FORWARD

It’s crazy to think how far we’ve come, from a dream to scaling up to full-scale manufacturing with New Zealand's best in the business! The road hasn’t always been smooth, but every bump along the way has been fueled by our passion for creating the best curly hair products. After countless late nights, trial and error (and more coffee than anyone should admit), we’ve built something truly special and we couldn’t have done it without YOU.

Thank you for being such an integral part of the Cabela family. Your trust, feedback, and love for CABELA have made every ounce of hard work worth it. As we make these exciting changes, we’re beyond grateful for your patience and support. Trust us, the best is yet to come. These pump bottles are just a test, but we’ll have something both functional and aesthetically pleasing once we land on the best option! The stress levels here are high, but we’re making it work so you won’t miss out. Thanks for bearing with us during this brief but important transition.

With love and curls,
The CABELA Team